15 May 2018

"Plastic decomposes in the natural environment for more than a hundred years." Even children in kindergarten know this simple and horrifying truth. And yet, a conscious attitude towards nature is just being formed in a modern man. How often, when you empty a bottle of water or another drink, you try to throw it not into the usual urn, but into a special one for collecting plastic containers? For sure, those who answer "often" will be few. The explanation is too simple - it is far from every district of the city you can find such equipped urns, and to carry one bottle somewhere, deviating from your route, is not a simple thing.

"Plastic decomposes in the natural environment for more than a hundred years." Even children in kindergarten know this simple and horrifying truth. And yet, a conscious attitude towards nature is just being formed in a modern man. How often, when you empty a bottle of water or another drink, you try to throw it not into the usual urn, but into a special one for collecting plastic containers? For sure, those who answer "often" will be few.  The explanation is too simple - it is far from every district of the city you can find such equipped urns, and to carry one bottle somewhere, deviating from your route, is not a simple thing.

Business representatives offer solutions to this matter. Manufacturers of beverages in plastic containers take care that the plastic be sent there where the unnecessary bottles will get a second life. After processing, plastic is transferred to the manufacturers of packaging, construction materials and non-woven fabric. Did you know that making one polyester t-shirt requires 20 plastic bottles?

The official water of Almaty Marathon – A’SU Brand - for the participants of the most large-scale event this year again put special urns for plastic containers. You can throw in the urn empty bottles of any size and from the drink of any manufacturer. All the plastic was given for processing. As a result, we together collected 482 kg of plastic!

Water is the most popular drink of runners! In the framework of social responsibility of the company, only for the annual Almaty Marathon A’SU provided more than 40 000 litres of water for free for the participants!  RG Brands with A’SU brand also supports all seasonal races and other events of Almaty Marathon. In addition, special plastic urns will again be installed on the site of the upcoming of Children’s race.

However, the representatives of A'SU go beyond one initiative. Last year, the proceeds from the utilization were transferred to the charity of Almaty Marathon. This year 1 KZT from each bottle is also directed to current charitable purposes!

By throwing a bottle into a special urn, you will help not only keep the venue clean, but also give hope to a healthy and happy life to hundreds of children who are in great need of our help.    

The author of the Little Prince, who was very anxious about his planet, Antoine de Saint-Exupery said: "We did not inherit land from our ancestors, we borrow it from our descendants." Let's save a clean world for those who will live on the planet after us.

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